VIV MEA is the largest specialized exhibition of innovative technologies and equipment for poultry, aquaculture and dairy industry for the regions of Africa, the Middle East, Central Asia and India. The exhibition was held in February at the National Exhibition Center of Abu Dhabi (UAE). The company Belfarmacom took part in the event. At the exhibition we presented medicines and tools for veterinary medicine, feed additives for animals. Recently, the company delivered its products to Oman. The company Belfarmacom successfully entered the international market. This is not our first experience at exhibitions of this scale. Within the framework of the exhibition we held a seminar on the application of BFK products for doctors from Iraq. We received high praise from doctors and the desire to use our products at home, our products are undoubtedly interesting in the countries of the Middle East. This year, the experience of previous years is taken into account, the preparation was carefully thought out and implemented in full the planned meetings and events. We plan to develop partner relations with the East, increasing the network of contacts and expanding the territory for business.